Marketing & Sales Library

Marketing & Sales Library

Business and marketing strategist and consultant Gil Effron provides a unique perspective that sets him apart from most marketing writers. He begins by explaining that the primary goal of marketing is to directly support the sales process. Then step-by-step he shows startups and experienced businesses how they can increase their marketing effectiveness, shorten the sales cycle, and improve their overall bottom line. Non-technical, easy to read. Written for business owners who want to know how to do better without spending a fortune.

Series information

Business and marketing strategist and consultant Gil Effron provides a unique perspective that sets him apart from most marketing writers. He begins by explaining that the primary goal of marketing is to directly support the sales process. Then step-by-step he shows startups and experienced businesses how they can increase their marketing effectiveness, shorten the sales cycle, and improve their overall bottom line. Non-technical, easy to read. Written for business owners who want to know how to do better without spending a fortune.

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Gil Effron