How to Give Your Business an Extreme Marketing Makeover

How to Give Your Business an Extreme Marketing Makeover

By: Gil Effron

September-2010
9780965791823
A simple, logical 5-step process for eliminating tired, worn-out, wasteful marketing and replacing it with a highly efficient process that helps businesses book more business in less time.

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Following the formats of several of popular makeover television programs, How to Give Your Business an Extreme Marketing Makeover identifies five steps that any business can utilize and apply in order to conduct an extreme marketing makeover of their own. 
 
The five steps include going into the “marketing closet” to take inventory of what marketing is currently in use, analyzing the current sales process including identifying points of constraint, creating a new ideal sales process that is shorter and more efficient than the old, developing a marketing strategy that is specifically designed to support the new sales process, and finally, creating an implementation plan to bring about the marketing makeover. 
 
The extreme marketing makeover process is suited to businesses of all sizes. Owners of small to medium-sized businesses find it extremely effective because it allows them to see what’s wrong, fix it, and remain true to the new path. 
 
Although developed for businesses with some experience, Effron’s extreme marketing makeover process helps startups avoid the common marketing and sales process mistakes that startups traditionally make. 
 
Virtually any business or professional organization can learn how to close more business in less time by following the five-step process outlined in How To Give Your Business An Extreme Marketing Makeover
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