Sell More Beds Guaranteed!
Sell More Beds Guaranteed!
By: Gerry Morris
This book is a collection of Gerry's writings and thoughts since the publication of Spring Training. It includes chapters on the latest trends in mattress construction, design and marketing.
Sell More Beds Guaranteed! is a collection of Gerry's writings and thoughts since the publication of Spring Training. It includes chapters on the latest trends in mattress construction, design and marketing. This book provides in-depth descriptions of the newest trends in mattresses to allow a salesperson to help the consumer make an informed decision.
Gerry Morris is a regular contributor to Sleep Savvy and Furniture Today magazines and a collection of his columns on topics of sales techniques, customer service and sales training for a mattress department in a furniture retailer. All the material includes Gerry’s unique approach, which makes the “sleeper” of the furniture industry an interesting topic.
Early in Gerry's career as a manufacturer's representative for Serta Mattress Company, he determined that there was just something wrong with mattresses. "Why does such a simple product require so much training?"
One day it occurred to him: "It's not the product, its not the sales associate: it's the consumers' attitude toward buying a mattress that is the problem." Well since he couldn't "train" the consumer, Gerry theorized, "there has to be a Better Way to Sell a Mattress... He found one. Based upon the Needs vs. Wants Paradox: "It's the things we need and depend upon most that we least like to buy," Gerry switched his training from a focus upon the product to a focus upon the customer's quality of life.
This discovery helped Gerry grow his territory sales from less than $1 million to over $6 million, pleasing his demanding sales manager.
Gerry is the author of two books Spring Training and Sell More Beds Guaranteed. He writes the column Gerry's Corner and feature articles for Sleep Savvy and has been a contributing writer for Furniture Today. Over the past 7 years Gerry has conducted numerous seminars and workshops across North America.
Gerry joined SleepTrust in March 2008 sharing the common goal to change how mattresses are bought and sold. The SleepTrust Guarantee is a complete customer care program that offers a "white glove" customer service experience to retail customers. In addition SleepTrust provides state of the art training services to retail sales associates.
Gerry resides in Greenville Texas and when not traveling North America training sales associates, he trains for triathlons. He has competed in more than 130 including "Escape from Alcatraz" and several national championships. He is an active church member and most enjoys spending time with his lovely wife, Mary Jane, kids and yes, grand kids, even though he is still extremely young... well, youthful.
His passion is to "Spread the Good News" and help retail sales associates improve the quality of their lives by helping customers improve the quality of theirs.
Furniture Today, November 12, 2006
"Gerry Morris, a 20-year bedding veteran, has just published his second book on the bedding industry. It is called "Sell More Beds Guaranteed!" Morris' book contains wealth of selling advice.